Facebook’s power can be used in very viciously creative ways. We have a track record of using the targeting tools offered by Facebook in interesting ways to increase our client’s client base. Case in point, we can even help law firms increase their business on Facebook. Here’s an interesting example of this: People who change their marital status from married to a different status, may quite possibly ideal candidates to be referred to a divorce lawyer. However an ad that blurts out “Thinking of a divorce? Call us” is the worst possible way to engage a client. It will simply turn off the person and annoy them at their core possibly making them feel that their privacy has been violated.
Nuanced Technologies however, takes pride in such challenges and creating ad campaigns that incept the thought of a service in ways that does not put the customer on edge. An ad for a law firm specializing in estates, wills and mentioning family law subtly is the right prompt in this situation. What makes us the best in our business is that we fully try to “get in the head” of your customers by working closely with you!